Matthew G. Martinez

Case study · 2019–2021

Turning around a distressed distributor

From my own operating role, not an advisory engagement. Company names are withheld.

At a glance: April 2019 – January 2021 · CEO of the acquiring company, a venture-backed, multi-state operating company · Took direct operating control of the distributor

What was the situation?

The company I led acquired a distressed wholesale distributor operating from a single hub. The business needed to be stabilized quickly, then rebuilt to grow.

What was my role?

As CEO of the acquiring company, I took direct operating control of the distributor, with responsibility for its operations, team and brand relationships.

What did we do?

  • Stabilized operations first. We steadied day-to-day operations so the business could serve its customers reliably.
  • Rebuilt the team. We grew and reorganized the team around the work the business needed.
  • Rebuilt the brand roster. We strengthened the set of brands the distributor represented.
  • Expanded the footprint. We grew from one distribution hub to three.

What were the results?

  • Stabilized and rebuilt within six months of taking operating control
  • Expanded from one hub to three
  • A team of 20+
  • 12+ brands represented

What does this mean for your company?

When part of a business is in trouble, it needs someone with authority on day one: stabilize first, then rebuild to grow. That's the work of Interim Executive Leadership and Management & Execution engagements.

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