Matthew G. Martinez

Entrepreneur. Operator. Investor. Advisor.

Build a stronger business. Put the plan into action.

I help founders, owners and leadership teams clarify strategy, strengthen operations and lead execution, drawing on nineteen years of building, scaling and operating businesses.

I work alongside leadership teams as an advisor, a fractional or interim executive, or a hands-on operator, depending on what the business needs.

Matthew G. Martinez, portrait in a navy blazer
Based in Los Angeles. Working with companies across the United States.

When to bring Matthew in

When growth outpaces the business behind it.

Growth has outrun the company's systems, structure or leadership team.

Management & Execution or Fractional Executive

Leadership needs clearer priorities and a practical plan for the next 12 to 24 months.

Strategic Advisory or Consulting

A new location, channel, product line, acquisition or regulatory change needs experienced leadership.

Management & Execution or Implementation Oversight

A leadership seat is empty, or a transition is under way.

Interim Executive Leadership or Fractional Executive

Selected work

From my own operating roles

Company names are withheld. Each example links to its full case study and the service it relates to.

“Matthew is one of the best operators I know. He provides the steadiest of hands in a very shaken industry.”

Tom ZuberManaging Partner, Zuber Lawler

“Led by Matthew, a very seasoned operator, his team helped us with distribution. Within six months we turned the corner. His ability to find the holes quickly, plug them and keep improving let me keep almost 20 employees on the payroll and keep serving almost 8 brands.”

Justin BrauneCEO, a multi-state brand and distribution company in a highly regulated industry

“Matthew leads with business intelligence, not hype. He helps leaders across the supply chain find opportunities for positive change, execute, and reach stability while keeping the long-term goal in view.”

Gavin KoganCEO, a regulated consumer products company

How I work

Four steps, repeated until it's done

  1. Understand the business

    Start with the numbers, the people and how work actually gets done.

  2. Set priorities

    Agree on the few things that matter most and who owns each one.

  3. Execute the plan

    Help lead the work, or lead it directly, until it's delivered.

  4. Measure and adjust

    A regular review rhythm keeps the plan honest and moving.

About Matthew

An operator first.

I started my first business at 18 and have spent the nineteen years since founding, building and running companies. I lead by serving the people above, beside and below me, and I hold myself and my teams accountable for results. I bring that same approach to every engagement, so the work holds up after I've gone.

  • Servant leadership
  • Accountability
  • Transparency

Read my story

Contact

Let's talk about your business

Tell me a little about your company and what you need. I reply within two business days.

What happens next?

  1. 1You send a short note about the business and what you need.
  2. 2I reply within two business days, with times for a call.
  3. 3We talk for 30 minutes about whether and how I can help.
  4. 4If it's a fit, I send a written scope and proposal.

Or email matthew@m2ventures.us

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